SexyPlus Blog — Blog

Plus-size lingerie sales continue to climb...

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But we still have a long way to go. SexyPlus Clothing and owner Stefanie Augusteijn-Campbell were featured in today's Business Section of the Toronto Star. Reporter Jessica McDiarmid explores the growing need for plus size lingerie, and Augusteijn-Campbell comments on how the market for plus size lingerie is still "grossly under served". Read all about it! Plus size lingerie sales continue to climb...Toronto Star Business 

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Five Hot Trends for 2013 - Yes! In Plus Sizes!

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Winter has barely begun and we’re already looking forward to Spring. With Fashion Weeks now safely behind us, here's a sneak peek at the hot trends that are holding fast and we’ve got them in fabulous plus sizes. 1. Lace Still going strong since Spring 2012, lace can be worn from head to toe, with a splash here or there or as a total look. Delicate and ultra-feminine, lace can be played up any which way, appearing solo or on a contrasting lining, tinted or neutral, as a trim or as the main attraction. Our timeless Scalloped Boudoir plus size...

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We Are 3 Months Yonge & We Are Celebrating!

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SexyPlus Clothing is 3 months yonge & we are celebrating! Three months later we are still on cloud nine about opening our boutique at 901 Yonge Street.   Join us Saturday, July 9th as we toast our curves:   • BOGO Sale! Buy one get one half off on almost everything in store* • Enter to WIN a $100 SexyPlus Clothing gift certificate • Sidewalk Fashion Show • Free refreshments all day • BRING A FRIEND AND SAVE MORE! How it works: bring a friend and if you both purchase, you both save $10 on top of the BOGO savings;...

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Urban Photo Shoot Summer 2010

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This Friday, June 18 2010 plus size model Anna Thomson and I got together to shoot some merchandise from our current summer 2010 collection. Anna suggested we take it outside, and noticed that around the store (Maximum Woman located at 2120 Eglinton Ave West in Toronto) there were many opportunities for great urban settings. She was right and together we made it happen. With me putting the outfits together and Anna getting into a new role for each outfit, we created chemistry. Click here to view the entire gallery. Her versatility, creativity and willingness to try new things made for some beautiful shots....

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Joining Forces for Success

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In February 2010, Rina Rovinelli from Maximum Woman called me in an attempt to save her business. As a pioneer in the plus size industry, having started Toronto's first plus size social club called "Plus Size Planet" and launching Maximum Woman in September 2005, she knew there had to be a strategic way to save the business with limited resources. When I got the call, I was thrilled because SexyPlus Clothing is still a growing business and I didn't have a retail location. The marriage of Rina's exquisite formal wear and my sexy, trendy styles was a wonderful match to...

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