After all, she has said this in an interview with the Telegraph:
"I think it's shameful when you sell out. It depends what kind of artist you wanna be but I don't want my name anywhere near another brand. I don't wanna be tainted or haunted."
"I don't want to be in everyone's face. I'm a big music fan and I get really pissed off when it gets like that ... and I don't want people to get like that with me."
So Adele will be un-haunted by the spectral lure of a £12 million contract. If only Cheryl Cole could say the same. If Adele had accepted L'Oréal's generous phantasmal contract, she would have been replacing Cole, who is "said to be unimpressed with the enormous rose tattoo she had etched across her buttocks and lower back earlier this year," as the face of the brand. Cole's butt rose tattoo is truly gigantic, though. (No, really.)