In 2018, we shot a campaign called #bodycon, modelled by @caterinamoda, styled by @mustangsallytwo, captured by @rebeccanorthcottphotography, and of course dressed by @sexyplus.
In 2019, with #shapedlikeme and the same #allfemale team, we wanted to dive a little deeper and share with you why we think these campaigns are important.
Shown above: Never Heard Me Coming Dress
Our gorgeous curvy model Caterina wears two different sizes: 1x on top and 3x on the bottom. Size diversity within body diversity.
Shown above: Never Heard Me Coming Dress
So many of us are shaped like this and sometimes find it challenging to embrace our diverse proportions.
Shown above: Bewitched Dress
Shown above: Bewitched Dress
Shown above: Bewitched Dress
Our #SHAPEDLIKEME campaign celebrates your glorious silhouette and reminds you that your mismatched sizes are indeed perfectly matched for you.
Shown above: Hustle Girl Dress
Shown above: Hustle Girl Dress
Join us as we celebrate ALL shapes and sizes, and the refreshing splendour of #beautydiversity through this collection of stunning images showcasing trendy street styles to elegant formal.
Shown above: I Am Every Woman Dress
Shown above: I Am Every Woman Dress